Facebook Fan Page – Four Top Tips
Next up in this blog series is Facebook Fan Page. Having a fan page can be a really effective marketing tool for both Business to Consumer (B2C) and Business to Business (B2B) type businesses. A large portion of the B2C target market is probably on Facebook. A Fan Page can help maintain constant online engagement with existing customers while helping to find new ones. B2B businesses should also have a Fan Page – the reasons why are explained in the first of the following four top tips for using Facebook as a successful marketing tool.
Top Tip 1: Use a Fan Page to promote your B2B business
Yes, B2B type businesses should have a Facebook Fan Page. We’re often asked if this is the case. There are two main reasons why you should have a Fan Page. Firstly, a Fan Page will help improve the Search Engine Optimisation (SEO) of your website. Facebook is highly ranked in search engines, within the top 20 sites. Having a link to your website from a Fan Page provides a highly valued referral link, thus improving your website SEO for free. (The same goes for all social media tools.)
Secondly, it was reported last year that Facebook now gets more hits than Google. As more and more people use Facebook in their daily lives, the more likely it is that they are going to search for websites in Facebook rather than in Google. This recently generated a result for one B2B type business we know. A new client found them by searching on Facebook. You never know which platforms your potential customers are using to find the services that you offer.
Top Tip 2: Use Hootsuite to manage your Fan Page effectively
Hootsuite is a social media client application where you can post messages to various social media accounts like Twitter. You can add your Facebook Fan Page to Hootsuite. This means that potentially when you post to Twitter, you can simultaneously post to your Fan Page. This is a great time saver, especially for B2B type businesses who want to spend a minimum amount of time on their Facebook Fan Page while keeping it active with content.
Top Tip 3: Add 3rd party apps to your Fan Page
To make your Fan Page more interesting, add 3rd party applications to it. Here’s a few we recommend; Twitter & YouTube tabs from Involver, Foursquare Tab from Place Widget and Blogs Tab from NetworkedBlogs. Using apps like these allows you to cross promote on several social media platforms. This is great for helping potential prospects to find and engage with you on the platforms they like using. It’s also great for your website SEO.
Top Tip 4: Create a personal profile for work
This tip is more for B2C type businesses where the target market is more likely to be using Facebook. We recommend creating a new personal profile to manage your fan page that you use for work, keeping work separate from your personal life. You can then use this work personal profile to comment and engage on other industry related Fan Pages. Use a soft selling approach when commenting on other Fan Pages – draw attention to yourself and your Fan Page without scaring people off with a hard sell.
We hope you find these top tips useful. For more top tips follow us on Twitter at @cwitservices.
Thanks
Chris
CW IT Services
Tags: b2b, b2c, Facebook fan page, hootsuite, inbound marketing, marketing, social marketing, social media, social networking
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