Likeminds Autumn 2010 Conference – Day Two

Day Two

“How to Grow your Business in the 21^st Century” by Shaa Wasmund (@shaawasmund) at Royal Clarence Hotel

Another really informative seminar. Sha Wasmund has worked with some top entrepreneurs (http://shaawasmund.com/about/) and I could no doubt spend a day just listening and learning from what she has to say. I would love to hear more about when she worked with Chris Eubank as that boxing era along with Frank Bruno and Mike Tyson stick vividly in my mind. Key points I took from this session included:

• www.smartma.com – free business info from entrepreneurs like Shaa Wasmund.
• What is growth? For me I found the following relevant: where you want to be, tangible/intangible goals, personal fulfilment.
• Own up to mistakes, to yourself and to your team.

o       Allows yourself to learn from your mistakes and move forward from them.

o       Makes it easier for the team to own up to mistakes and learn from them.

• If you don’t ask, you don’t get.
• Take action, just do it. (Or as one of my old bosses use to say JFDI, just f****** do it, in a tongue and cheek way that the whole team adopted whenever we undertook IT project implementations.)
• Work hard, analyse and take risks – all top entrepreneurs have taken high risks at some point to get where they are now.
• Don’t care if they say NO.
• Have a positive view of what you can do, ignore the negative, focus daily on the positive.

o       Don’t dwell on negatives, accept and learn, then move forward.

• Twitter searches could become bigger and more important as they’re real time search results, whereas Google searches in the past.
• There are 3 key things businesses need to focus on; Technology, Collaboration & Flexibility.
• If you want to promote social media events to businesses not yet on social media – understand what they read, where they find info, what their forum is to find events or info.

o       robglover_uk also expanded on this by suggesting to find the trade sector events businesses attend and going along to them.

• One of the delegates recommended amplify.com – allows more than 140 characters.

“Catapulting your business to market leadership in your niche” by Robert Clay

• Lunch with Robert Clay and others at Carluccios
• www.Eventbrite.com – site recommended to promote events online.
• Blogs can help to develop you as authority in your industry. If there are different areas of the business, create individual blogs that focus on these particular markets.
• Don’t just always seek more customers to increase sales. Instead, look at where in the business the existing customer base could be encouraged to spend more, through upselling, product pricing and regular communication.
• Invite to Exeter City football match courtesy of new shirt sponsors Follet Stock – thanks @jonathanlea.

Afternoon Speakers

• Again felt lost with the format. At one point, along with @alexanderlund, we struggled to debate on the media issues around music and video, much probably to @joannejacobs dismay in trying to film us and prompt us with questions. So I don’t think they’ll be showing that video on the website. (How did @robglover_uk escape that one when he was right next to me one minute and not the next?)
• What I really enjoyed was joining in online to the #likeminds feed and #24hrtweet for St Loyes charity. Bring back the lemmings game I say and did anyone pull after looking into someone’s eyes? No confirmation yet on Twitter, so seems unlikely.
• Although I did feel the best was left to the end with the penultimate speaker Andrew Dubber (@dubber) on the music industry. He gave us the shocking statistic that 95% of music is lost in the archives due to the copyright laws, which obviously need changing with the digital age now here. This was followed by the final speaker, Robin Wight (@robinwightuk) from Engine, dressed in a bright purple suit and giving a superb, enlightening and lively presentation on what he tries to achieve with media. He used some great examples, which is what I was looking for from the other afternoon speakers. I’ll be checking out their website http://www.theenginegroup.com/, their blog http://www.theenginegroup.com/news-and-blog/blog and following them on social media platforms.

Thats all folks. Please feel free to post back your own comments or blog links on the Likeminds conference as would love to hear what others gained from this event.

Chris Wood

@CWITServices

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Tags: entrepreneurs, exeter, internet marketing, likeminds, social marketing, social media, twitter

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